Publishing is a key way to grow your business and brand. When you think of publishing, our minds immediately go to books, but there are numerous ways that you can publish your expertise to grow brand awareness, credibility and sales. Here are three key published works that every entrepreneur needs to grow their business profits.
1. Books:
Yes, this one is an obvious! Publishing books are essential for entrepreneurs, especially those that are working to grow their platforms. When you put your expertise into a book, you become a thought leader. The book helps to elevate your brand as it edifies you in your industry. As a speaker or coach, books are essential to building client trust and elevating your expertise visibility. Books are universal and can help to grow your business and brand globally.
2. Workbook:
As an entrepreneur, it is important to consider putting your expertise into a workbook. Your workbook can accompany your book or serve as a stand-alone product. Workbooks help you to pull your expertise to serve more clients. Now, instead of only building profits from one-on-one coaching or consulting, you are able to develop coachings and self-paced learnings in your workbook. Need help pulling your content and expertise into a polished workbook or workbook series, the Content Coaches at SHERO can support you with developing your workbook for publishing.
3. Journal:
There is no better bundle deal than a book and journal combo! Creating a journal is a great partner to any book. Journals are also independent products that have a massive appeal and work to build your business brand and convert readers into clients, building your profits. You can develop a 30-day journal, a journal focused on a specific topic or even a year-long guide. A well-developed journal has the power to attract thousands of new clients to your brand.
Conclusion
Publishing content is a powerful and inexpensive way to promote your business and brand. Books, journals and workbooks represent low-cost, high-converting lead magnets for your business. By leveraging these book promotional strategies, you will quickly increase your book’s visibility and sales to WIN in a major way!
